Article marketing has the potential to attract visitors to your website and that’s very important to your success as an Internet Marketer.
However, it’s extremely critical that you understand the basic principles behind article marketing or your time writing articles will be a wasted effort to reach your desired audience.
What are you going to write about? Who is YOUR specific target market? Successful article marketers are clear about the purpose of their articles and to whom it needs to be addressed within their niche market.
Writing your articles requires pinpoint accuracy, a narrow focus on your niche. The Roses Flower Club members ARE NOT interested in hearing about your love for singing opera or the new Mustang convertible you bought last month, they want to learn about ROSES and YOUR expertise to share with them.
All article marketers are hoping to expand their audience big time. Some are trying desperately to touch the world market but it will not work. Some folks will accuse you of spamming them simply because you failed to stay within the bounds of your niche audience.
Rather than saving time and resources, your reputation is on the block, you’re losing credibility everywhere. You can be the exceptional writer of great articles but it’s imperative that you remember your purpose within a particular niche and stay on track.
Article readers, probably most of us, read the headline or title of an article, maybe a subhead, then we either read the rest of the article because it “speaks” to our interest or we’re quickly gone.
Successful article writers carefully think about titles that will attract the attention of their visitors. The title is far more critical to getting your readers attention then the entire article itself. IF the title fails to connect with your niche the article will never get read.
All of us make quick decisions about things we choose to read because of the vast amount of things we all have to get done on a daily basis. Time is precious, not to be wasted with trivia, so the successful article marketer has to keep his/her focus on topic specifics within a narrow path.
In article marketing, you are writing for your audience, those who are interested in a specific niche. Your article must have real value and answer the obvious question… “what’s in it for me”.
Take the time to proof read your articles, fix any spelling errors as well as basic good English for the reader. Be professional and your audience will learn to LKT… (Like, Know and TRUST you).
Make it your goal in article writing/marketing to follow the lead of the experts who have proven the true value of article marketing for their own business. We pray the same for YOU!