Publisher: Speakgood Press
Published: 2012-11
Type: BOOK
Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises.
Publisher: John Wiley & Sons
Published: 2010-10-19
Type: BOOK
Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or ...