Download or read book The Marketing Plan written by Malcolm McDonald and published by . This book was released on 1987-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Plan: a pictorial guide for managers is a unique approach to the complex world of marketing theory and practice. This book aids understanding and at the same time encourages marketing and other professionals to delve deeper into the planning process. After more than fifty years of marketing theory and practice, marketing planning still remains one of the great, unconquered challenges. This challenge continues to grow as the environments in which companies operate become increasingly hostile, abrasive and dynamic. There is a growing body of evidence to show that the difference between an organization's efficiency and effectiveness is becoming more and more important. Through the use of lively cartoon illustrations McDonald and Morris present the marketing plan in an interesting, amusing and useful way. A unique marketing book, from one of the most widely read and high profile marketing authors Improves awareness of marketing planning in its broadest context Cartoon illustrations