Download or read book Absolute Guide to Florist Shop for Beginners and Novices written by Eunice Lewis Ph D and published by Independently Published. This book was released on 2021-08-23 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to make more money from your florist shop or floristy? Do you want your shop to be as successful as possible? Do you want to be financially secure? This book is for you if you answered yes to any of these questions. You will also not have to lower your prices. This book is an easy-to-follow reference guide that contains 145 ways to improve the bottom line of your small business. You will learn how to present, manage, and promote your florist shop. Just a few tweaks, a few minutes of your time, or even a shift in attitude can transform your florist shop into a small business success story. This book is not about floral arranging techniques or bouquet design, and it is not appropriate for learning about the floral industry in general. This book will teach you the three keys to small business growth and increased profits at your florist: cultivate grow thrive CULTIVATE D Uncover how to increase your profit without acquiring a new customer. You will learn how to create an environment in which you can sell as much as possible to customers who already visit your store. GROW Using advertising and promotion, you can increase the number of customers who visit your store and build customer loyalty. There are chapters on social media, guerrilla marketing, television, and radio. Of course, traditional flyers, newsletters, and advertisements have their own section. Every budget can be accommodated. THRIVE Learn how to keep your shop thriving and profits rolling in for years to come. This is the first in a series of books on small business marketing and operations. This book was written by a small business owner in collaboration with several florists. Grab a copy today by scrolling up.