The Advertising Age Encyclopedia of Advertising

The Advertising Age Encyclopedia of Advertising
Author :
Publisher : Routledge
Total Pages : 1754
Release :
ISBN-10 : 9781135949068
ISBN-13 : 1135949069
Rating : 4/5 (069 Downloads)

Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.


The Advertising Age Encyclopedia of Advertising Related Books

The Advertising Age Encyclopedia of Advertising
Language: en
Pages: 1754
Authors: John McDonough
Categories: Business & Economics
Type: BOOK - Published: 2015-06-18 - Publisher: Routledge

DOWNLOAD EBOOK

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising websi
Agency
Language: en
Pages: 324
Authors: R. Webb
Categories: Business & Economics
Type: BOOK - Published: 2016-09-30 - Publisher: Springer

DOWNLOAD EBOOK

This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, f
Negative Political Advertising
Language: en
Pages: 317
Authors: Karen S. Johnson-Cartee
Categories: Business & Economics
Type: BOOK - Published: 2013-12-16 - Publisher: Routledge

DOWNLOAD EBOOK

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech comm
The Advertising Age and Mail Order Journal
Language: en
Pages: 778
Authors:
Categories: Advertising
Type: BOOK - Published: 1919 - Publisher:

DOWNLOAD EBOOK

The Golden Age of Advertising
Language: en
Pages: 351
Authors: Steven Heller
Categories: Art
Type: BOOK - Published: 2006 - Publisher: Taschen America Llc

DOWNLOAD EBOOK

Provides a pictorial tour of advertisements from the 1970s, including categories such as automobiles, travel, interiors, entertainment, fashion, alcohol, busine