Book of Donmon Teith

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and business

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of

The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies a

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societi

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and o