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This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web a
Subprime Attention Crisis
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From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates
Advertising on the Internet
Language: en
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Authors: Robbin Zeff
Categories: Computers
Type: BOOK - Published: 2009-02-03 - Publisher: Wiley

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How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the
Profit Over Privacy
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"Profit over Privacy gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advert
Internet Advertising
Language: en
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Authors: David W. Schumann
Categories: Internet advertising
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Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the