Airport Marketing
Author | : David Jarach |
Publisher | : Routledge |
Total Pages | : 139 |
Release | : 2017-03-02 |
ISBN-10 | : 9781351959650 |
ISBN-13 | : 1351959654 |
Rating | : 4/5 (654 Downloads) |
Download or read book Airport Marketing written by David Jarach and published by Routledge. This book was released on 2017-03-02 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.