Download or read book Basics Fashion Design 01: Research and Design written by Simon Seivewright and published by AVA Publishing. This book was released on 2007-12-10 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research is key to every successful design-related project. Basics Fashion Design- Research and Design explains what research is, why and where you research, and how to format and process your findings. Research and Design leads you through the essential stages of research in order to be better equipped to explore your design ideas. It explains the importance of identifying your target market and the need to understand the different levels and genres of fashion before setting out on the process of creative research. The book then explores the many avenues for researching and the need to set a theme, concept or narrative to your collection. It explains how to translate research into early design ideas and discusses a range of techniques that can be used to bridge the gap between research and design. Design development is also examined through a series of structured stages. Finally, the book looks at a variety of approaches that can be used to successfully communicate and illustrate your design work.