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Beyond Greenwash
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From green frogs and blue angels to white bunnies, modern consumers are confronted by a growing array of colorful eco-labels on everything from coffee to comput
After Greenwashing
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Authors: Frances Bowen
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Type: BOOK - Published: 2014-05-29 - Publisher: Cambridge University Press

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Examines the underlying symbolic dimensions of corporate environmentalism, helping readers to separate useful environmental information from empty corporate spi
Green Washed
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Authors: Kendra Pierre-Louis
Categories: House & Home
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The message that the environment is in peril has filtered from environmental groups to society's consciousness to shopping trolleys. The green consumer movement
Cleaning Up Greenwash
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Cleaning up Greenwash characterizes corporate environmental crime as an inevitable consequence of neoliberal markets and contemporary consumer culture and ident
Commercial Communication in the Digital Age
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Authors: Gabriele Siegert
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Type: BOOK - Published: 2017-04-10 - Publisher: Walter de Gruyter GmbH & Co KG

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In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although