Download or read book Alcoholism Treatment Marketing, Beyond T.V. Ads and Speeches written by Donald R. Self and published by Psychology Press. This book was released on 1989 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the first focused set of research on the marketing of alcoholism treatment services. The authors of this much-needed volumereputable marketing and research scholarsgreatly expand the current base of knowledge concerning the alcohol treatment marketing subdiscipline, including the referral system analyses of market potentials for providers, promotional effort consultation for new providers, and the evolving nature of medical services distribution systems.