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Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World
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Pages: 140
Authors: Koh Buck Song
Categories: Political Science
Type: BOOK - Published: 2017-06-15 - Publisher: Marshall Cavendish International Asia Pte Ltd

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Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations.
Curiocities: Where Complex Cities Meet Curious Minds
Language: en
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Authors: Chong Jin Chua
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Type: BOOK - Published: 2022-08-17 - Publisher: World Scientific

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What happens when complex cities meet curious minds? Starting with this simple question, Curiocities explores the work of 10 personalities whose careers have ta
Online Place Branding
Language: en
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Authors: Phoenix Lam
Categories: Business & Economics
Type: BOOK - Published: 2020-12-28 - Publisher: Routledge

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Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism resear
The Asian Turn in Foreign Investment
Language: en
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Type: BOOK - Published: 2021-08-26 - Publisher: Cambridge University Press

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Critically discusses the increasing significance of Asian States in the field of international investment law and policy. Contains analyses of national investme
Innovation and Capacity Building
Language: en
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Authors: Demetris Vrontis
Categories: Business & Economics
Type: BOOK - Published: 2018-09-03 - Publisher: Springer

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This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape