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Type: BOOK - Published: 2023-06-23 - Publisher: Taylor & Francis
In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyze
Language: en
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Type: BOOK - Published: 2023 - Publisher:
"In recent years, branded content and entertainment has become standard practice for brands, advertising agencies, and production companies. This volume analyse
Language: en
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Type: BOOK - Published: 2021-08-26 - Publisher: Routledge
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by
Language: en
Pages: 78
Pages: 78
Type: BOOK - Published: 2020-11-29 - Publisher: Routledge
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practic
Language: en
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Pages: 277
Type: BOOK - Published: 2007-03-03 - Publisher: Kogan Page Publishers
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film