Book of Donmon Teith

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for

Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it s

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisatio

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora o

What is development -- How does development happen? -- Why are some countries rich and others poor? -- What can be done to accelerate development? -- The evolut