Book of Donmon Teith

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cit

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private

Today's cities are competing with each other on many levels—for our business, for our residency, for our tourism dollars, for our employment, and much more. E

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important