Book of Donmon Teith

According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format.

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awaren

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious

Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience work

Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these state