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A balanced and holistic approach to business analytics 'Business Analytics', teaches the fundamental concepts of the emerging field of business analytics and pr
Business Analytics
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A balanced, holistic approach to understanding business analytics. This book provides readers with the fundamental concepts and tools needed to understand the e
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Business Analytics for Managers
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"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure
Win with Advanced Business Analytics
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Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become