Download or read book Communication Research written by Joann Keyton and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2006 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one’s research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.