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Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States
Language: en
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Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States

Authors: Joseph P. Helgert
Categories: Advertising
Type: BOOK - Published: 2005 - Publisher:

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This study explores the practice and dynamics of advertising in the second largest democratic economy in the world - Japan. The work examines advertising practi
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Marketing Strategies in Japan and Comparison with Those in the United States
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Marketing Strategies in Japan and Comparison with Those in the United States

Authors: Tadashi Okamura
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