Concepts and Cases in Retail and Merchandise Management 2nd Edition
Author | : Nancy J. Rabolt |
Publisher | : Fairchild Books |
Total Pages | : 0 |
Release | : 2008-12-22 |
ISBN-10 | : 1563676001 |
ISBN-13 | : 9781563676000 |
Rating | : 4/5 (000 Downloads) |
Download or read book Concepts and Cases in Retail and Merchandise Management 2nd Edition written by Nancy J. Rabolt and published by Fairchild Books. This book was released on 2008-12-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.