Book of Donmon Teith

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited fo

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as c

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers a