A New Era of Consumer Behavior
Author | : |
Publisher | : BoD – Books on Demand |
Total Pages | : 272 |
Release | : 2023-03-29 |
ISBN-10 | : 9781803561820 |
ISBN-13 | : 1803561823 |
Rating | : 4/5 (823 Downloads) |
Download or read book A New Era of Consumer Behavior written by and published by BoD – Books on Demand. This book was released on 2023-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.