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Many companies are not single businesses but a collection of businesses with one or more levels of corporate management. Written for managers, advisors and stud
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Type: BOOK - Published: 2019-06-03 - Publisher: Springer

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This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic cor
Creating Business and Corporate Strategy
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Businesses need strategies that determine the direction of functioning and further development. If a company deals with several multifaceted businesses, each of
Corporate Strategy
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"Corporate Strategy" by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research i
Good Strategy Bad Strategy
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Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-orie