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Creating Powerful Brands
Language: en
Pages: 496
Authors: Leslie De Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Routledge

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1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
Creating Powerful Brands in Consumer, Service and Industrial Markets
Language: en
Pages: 489
Authors: Leslie De Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Routledge

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"Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.
Creating Powerful Brands
Language: en
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Authors: Leslie de Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2012-11-27 - Publisher: Routledge

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This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author
What Great Brands Do
Language: en
Pages: 278
Authors: Denise Lee Yohn
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
Romancing the Brand
Language: en
Pages: 272
Authors: Tim Halloran
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

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A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consum