Book of Donmon Teith

This book includes a practical framework with applied cases, and award-winning research.

What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - i

Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related

Customer Equity reviews current models, offers a typology, and examines the fundamental question of whether a customer equity orientation can put a firm in a co

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their pr