Book of Donmon Teith

What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, app

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible fo

Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the