Digital Marketing Strategy

Digital Marketing Strategy
Author :
Publisher : Kogan Page Publishers
Total Pages : 344
Release :
ISBN-10 : 9780749474713
ISBN-13 : 0749474718
Rating : 4/5 (718 Downloads)

Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.


Digital Marketing Strategy Related Books

Digital Marketing Strategy
Language: en
Pages: 344
Authors: Simon Kingsnorth
Categories: Business & Economics
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
Developing Digital Marketing
Language: en
Pages: 139
Authors: Park Thaichon
Categories: Business & Economics
Type: BOOK - Published: 2021-06-11 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping reade
Digital Relevance
Language: en
Pages: 231
Authors: A. Albee
Categories: Business & Economics
Type: BOOK - Published: 2018-11-02 - Publisher: Springer

DOWNLOAD EBOOK

Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing
Dynamic Digital Marketing
Language: en
Pages: 440
Authors: Dawn McGruer
Categories: Business & Economics
Type: BOOK - Published: 2020-01-21 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing
The Digital Marketing Landscape
Language: en
Pages: 120
Authors: Jessica Rogers
Categories: Business & Economics
Type: BOOK - Published: 2021-02-18 - Publisher: Business Expert Press

DOWNLOAD EBOOK

This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purpose