Book of Donmon Teith

What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique a

Examine essential marketing disciplines and weapons! This essential book will show you how to design a strategic marketing plan for any brand, product, service,

Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that fir

This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused

Public libraries are increasingly aware of the need for good marketing. Underlying this is a need for competence in marketing planning. Many government and othe