Book of Donmon Teith

The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wir

EBOOK: Principles and Practice of Marketing

For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dyn