Book of Donmon Teith

The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themse

Peircean introduction to visual rhetoric and a powerful systemic of semiotics different to the structuralist Saussurian mainstream.

The Politics of the Superficial argues that the increasing volume of visually communicative surfaces in public life contributes to a very particular form of pub

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include sch

The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Commu