Book of Donmon Teith

This book focuses on the development of a structural model to test for marketing-communication technology acceptance of entrepreneurs and managers in a cross-cu

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to rema

This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leadi

Digital technologies have become a new economic and social force, reshaping traditional business models, strategies, structures, and processes. Digital entrepre