Download or read book Inc. Magazine Presents how to Really Create a Successful Business Plan written by David E. Gumpert and published by Incorporated Publishing. This book was released on 1996 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who are the buyers? Product/Service issues: What are you selling? Sales and promotion issues: How do you sell? and financial issues: How are you doing?