Book of Donmon Teith

What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also que

Focusing on ethical consumers, their behavior, discourses and narratives as well as the social and political contexts in which they operate, this text provides

A no-holds-barred examination of 'ethical' consumerism.

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With exte

Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal eth