Book of Donmon Teith

This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or c

This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wa

Trade show activity throughout the world continues to grow. More and more exhibitors are finding trade shows to be their most effective marketing tool. No longe

This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economi