Book of Donmon Teith

This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor

Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administra

While franchising promotes economic and social welfare objectives, Elizabeth Crawford Spencer argues that monitoring and regulation are needed to address potent