Frugal Innovations for the 'unserved' Customer: an Assessment of India's Attractiveness as a Lead Market for Cost-effective Products

Frugal Innovations for the 'unserved' Customer: an Assessment of India's Attractiveness as a Lead Market for Cost-effective Products
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Book Synopsis Frugal Innovations for the 'unserved' Customer: an Assessment of India's Attractiveness as a Lead Market for Cost-effective Products by : Rajnish Tiwari

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