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Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association How do leaders, managers, and proprietors go about the essential task of sett
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Attempts to connect the diverse aspects of appropriate price policy in the following sequence: 1) the implementation issues and impact on the domestic marketing
Getting Prices Right
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An introduction to the significance of the debate surrounding the accuracy of the Consumer Price Index. The work presents the full text of the Boskin Commission
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Energy taxes can produce substantial environmental and revenue benefits and are an important component of countries’ fiscal systems. Although the principle th
The Right Price
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The prescription drug market -- Proposed solutions for rising drug prices -- Measuring the value of prescription drugs -- Measuring drug value : whose job is it