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Global Advertising in a Global Culture
Language: en
Pages: 255
Authors: Thomas H. P. Gould
Categories: Business & Economics
Type: BOOK - Published: 2015-12-16 - Publisher: Rowman & Littlefield

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Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that adver
Consumer Behavior and Culture
Language: en
Pages: 425
Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2010-09-29 - Publisher: SAGE Publications

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The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The a
Consumer Behavior and Culture
Language: en
Pages: 473
Authors: Marieke K. de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2019-06-10 - Publisher: SAGE

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Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in th
Beyond Hofstede
Language: en
Pages: 307
Authors: Cheryl Nakata
Categories: Business & Economics
Type: BOOK - Published: 2009-07-16 - Publisher: Springer

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Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing compl
The Media and Globalization
Language: en
Pages: 194
Authors: Terhi Rantanen
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2005 - Publisher: SAGE

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In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the