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Language: en
Pages: 255
Pages: 255
Type: BOOK - Published: 2015-12-16 - Publisher: Rowman & Littlefield
Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that adver
Language: en
Pages: 425
Pages: 425
Type: BOOK - Published: 2010-09-29 - Publisher: SAGE Publications
The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The a
Language: en
Pages: 473
Pages: 473
Type: BOOK - Published: 2019-06-10 - Publisher: SAGE
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in th
Language: en
Pages: 307
Pages: 307
Type: BOOK - Published: 2009-07-16 - Publisher: Springer
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing compl
Language: en
Pages: 194
Pages: 194
Type: BOOK - Published: 2005 - Publisher: SAGE
In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the