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Type: BOOK - Published: 2022-02-16 - Publisher: Springer Nature
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet c
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Type: BOOK - Published: 2016-01-27 - Publisher: Cognella Academic Publishing
The New Global Marketing: Local Adaptation for Sustainability and Profit discusses the ways that marketing managers can assess the potential for global expansio