Book of Donmon Teith

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and t

This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other

Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studie