Book of Donmon Teith

What is the secret behind every successful product? Why are people willing to pay more for a BMW than a Chevrolet? How could Apple iPhones represent only 4% of

“This book is the most comprehensive discussion of all the elements that go into producing superior products that I have read. I have thought a lot about qual

Engineering Management: Meeting the Global Challenges prepares engineers to fulfill their managerial responsibilities, acquire useful business perspectives, and

A thoroughly revised edition of the classic on creativity, essential for individuals and teams who want to think outside the box. Some people are naturally crea

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, T