Download or read book Google Tag Manager Developer Guide written by Philip Pearce and published by . This book was released on 2014-09-26 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide that walks you through the steps needed to install Google Tag Manager correctly. This includes technical & tactical planning, dataLayer naming conventions, quality assurance processes, steps to reduce human errors, IT department on-boarding, security tips and migration checklists.