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[This is] "a guidebook that addresses contemporary issues in workforce development, retention, and attraction, and public transportation image management. [It]
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TRB's Transit Cooperative Research Program (TCRP) Report 148: Practical Resources for Recruiting Minorities for Chief Executive Officers at Public Transportatio
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Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basi
