Book of Donmon Teith

Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-ed

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution ch

In this era of globalization, entrepreneurship and its implications on international trade and supply chain management are becoming more critical. In today’s

Designed for students, young managers and seasoned practitioners alike, this handbook explains the nuts and bolts of the modern logistics and distribution world