Book of Donmon Teith

This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors a

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a

In today’s environmental and economic climate, it is important for businesses to drive development towards sustainable and zero-waste industries, responsibly

Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the i

World is going through a digital transformation era and customers are spending most of their time online. Now most of the people are started using online for pu