Book of Donmon Teith

Despite the time and money spent on market research, 60% to 80% of new offerings fail.

"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. The

As many businesses are discovering, customer behavior doesn’t always make sense. That really shouldn’t be surprising. As recent studies have shown, people t

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinar

Not since the 'Four Ps' of E.J McCarthy have we seen such a breakthrough in marketing and customer service. Whether you're in business, a not-for-profit organis