Innovation Heroes: Understanding Customers As A Valuable Innovation Resource

Innovation Heroes: Understanding Customers As A Valuable Innovation Resource
Author :
Publisher : World Scientific
Total Pages : 308
Release :
ISBN-10 : 9781786345387
ISBN-13 : 1786345382
Rating : 4/5 (382 Downloads)

Book Synopsis Innovation Heroes: Understanding Customers As A Valuable Innovation Resource by : Fiona Schweitzer

Download or read book Innovation Heroes: Understanding Customers As A Valuable Innovation Resource written by Fiona Schweitzer and published by World Scientific. This book was released on 2018-05-08 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.


Innovation Heroes: Understanding Customers As A Valuable Innovation Resource Related Books

Innovation Heroes: Understanding Customers As A Valuable Innovation Resource
Language: en
Pages: 308
Authors: Fiona Schweitzer
Categories: Business & Economics
Type: BOOK - Published: 2018-05-08 - Publisher: World Scientific

DOWNLOAD EBOOK

This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and se
Advanced Introduction to Radical Innovation
Language: en
Pages: 141
Authors: Joe Tidd
Categories: Business & Economics
Type: BOOK - Published: 2023-01-17 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

Focussing on radical and breakthrough innovation, Joe Tidd provides a crucial insight into over 50 years of research and experience, and illustrates how the pio
Proceedings for the 8th Europen Conference on Innovation and Entrepreneurship
Language: en
Pages: 454
Authors: Stijn Kelchtermans
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: Academic Conferences Limited

DOWNLOAD EBOOK

Artificial Intelligence And Innovation Management
Language: en
Pages: 328
Authors: Stoyan Tanev
Categories: Business & Economics
Type: BOOK - Published: 2022-03-09 - Publisher: World Scientific

DOWNLOAD EBOOK

Artificial Intelligence and Innovation Management contributes to the ongoing debate among innovation scholars and practitioners focusing on the potential impact
Managing Innovation: Understanding And Motivating Crowds
Language: en
Pages: 447
Authors: Alexander Brem
Categories: Business & Economics
Type: BOOK - Published: 2019-03-22 - Publisher: World Scientific

DOWNLOAD EBOOK

Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from bo