Related Books

Integrated Digital Marketing in Practice
Language: en
Pages: 343
Authors: Andrew Corcoran
Categories: Business & Economics
Type: BOOK - Published: 2023-04-13 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing.
Digital Marketing Strategy
Language: en
Pages: 344
Authors: Simon Kingsnorth
Categories: Business & Economics
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
Digital Marketing Excellence
Language: en
Pages: 677
Authors: Dave Chaffey
Categories: Business & Economics
Type: BOOK - Published: 2022-07-22 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, com
Digital Marketing
Language: en
Pages: 368
Authors: Ira Kaufman
Categories: Business & Economics
Type: BOOK - Published: 2014-10-17 - Publisher: Routledge

DOWNLOAD EBOOK

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insigh
Digital Marketing
Language: en
Pages: 727
Authors: Dave Chaffey
Categories: Business & Economics
Type: BOOK - Published: 2012-10-12 - Publisher: Pearson Higher Ed

DOWNLOAD EBOOK

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of