Book of Donmon Teith

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The seco

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design eng

Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills

"Preface We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging oppor

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of vi