Legacy and Sustainability in the Olympic Movement's New Norm Era
Author | : Rob VanWynsberghe |
Publisher | : |
Total Pages | : 19 |
Release | : 2021 |
ISBN-10 | : OCLC:1274156369 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book Legacy and Sustainability in the Olympic Movement's New Norm Era written by Rob VanWynsberghe and published by . This book was released on 2021 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: This article examines the Olympic Agenda 2020 forty recommendations through the lens of critical policy analysis. Specifically, the authors use Strittmatter et al.'s framework of legitimation strategies in policy formulation and implementation to investigate the ways in which the use of sustainability and legacy terminology is employed in the process of legitimating the IOC today. Findings demonstrate two general legitimation strategies. One is the familiar framing of the Olympic Games in terms of sustainability and legacy with a new emphasis on the Games as an opportunity to integrate cities' long-term planning needs into bidding and hosting the event. The second focus asserts the Olympic Movement's global leadership role in sport in the context of sport itself being depicted as a leading social institution in making meaningful social change. In this paper, the authors detail these legitimation strategies and offer commentary related to the need for the IOC to use this policy reform process to move beyond rhetoric alone to embed meaningful and measurable accountability standards in the hosting process.