Download or read book Moral Politics written by George Lakoff and published by University of Chicago Press. This book was released on 2002 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this classic text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering radically different but remarkably consistent conceptions of morality on both the left and right. For this new edition, Lakoff adds a preface and an afterword extending his observations to major ideological conflicts since the book's original publication, from the impeachment of Bill Clinton to the 2000 presidential election and its aftermath.